We are so excited to welcome a beloved local business to our tenant family at Reef Plaza in Cannonvale. Cherrie Baby has officially opened its doors, bringing a curated shopping experience right to the heart of our community.
We spoke with the owner, Sophie, to chat about the business, their beautiful new space, and what inspired it all.
What Cherrie Baby is All About
“Cherrie Baby offers a thoughtfully curated collection of beautiful baby and children’s clothing and essentials, accessories, toys, and gifts for little ones and their families. As one of Australia’s largest stockists of Jellycat, we are proud to offer an extensive range of the beloved soft toys and collectibles that customers know and love.”
The Inspiration Behind the Business
“The inspiration behind Cherrie Baby comes from my own experience as a mother of five. I understand the importance of finding high-quality, practical and beautiful products for babies and young families. 15 years on, my goal is always to create a boutique experience that offers carefully curated products that I would have loved when I was having my children. Now, as a grandmother of three little ones, that passion continues to drive the business, and helps me stay connected with families looking for special items for their little people.”
Choosing Reef Plaza & Expanding in the Whitsundays
“With a focus on quality, style, and exceptional customer service, Cherrie Baby has been in the Whitsundays for over 15 years, with a large store in the main street of Proserpine. Both of our stores have different ranges, with our larger store in Proserpine also offering things like prams, high chairs and more. We also have a busy online store, sending orders all over Australia and internationally, plus we offer store pick up, for those local customers who want to shop online and see our whole range on our website. We are excited to have opened a second store in Cannonvale, as we can see the big population growth in the area, with many new families arriving here.”
Pay Them a Visit!
Whether you are looking for the perfect baby shower gift, updating a wardrobe, or hunting down a rare Jellycat plush, the Cherrie Baby team is ready to welcome you with their signature exceptional customer service.
Make sure to stop by and check out their stunning new space this week!
Dan White and Nerida Conisbee in Martin Place Ray White Group, Australia’s largest real estate network, has responded to the federal government’s decision to restrict negative gearing to new residential builds and overhaul the capital gains tax discount, as the changes directly affect millions of … […]
While national headlines often focus on the cooling markets of Sydney and Melbourne, the story in regional Queensland—and specifically here in the Whitsundays—is vastly different. Based on the latest Ray White April 2026 Sales Masterclass, we have identified the two most critical trends that Whitsunday residents need to know right now. 1. The Regional Resilience: … […]