Instagramers and influencers get ready, a new sign in Airlie Beach is set to provide the perfect backdrop of the azure waters and Whitsunday islands to make holiday snaps all the more hashtag-able.
The new sign at Airlie Beach Lagoon is the brainchild of Skal International Whitsundays, a group of like-minded tourism leaders from across the region.
Skal International Whitsundays president and director of Backpackers by the Bay Carolyn Upton said the organisation was inspired to start the project after iconic signage was installed in locations like Amsterdam and New York.
After a few delays because of COVID-19, Ms Upton said the sign came at the perfect time.
“It was the most exciting thing to watch it go into place,” she said.
“It couldn’t happen at a better time given we’ve got a limited market.”
The sign is three metres long and two metres wide and is constructed from steel and cyclone-proof glass.
Ms Upton hoped the sign would encourage people to share their view of Airlie Beach and encourage more travellers to visit the region.
“It was a case of trying to get people to use the sign for a photo opportunity and then post the photo on social media using the hashtag #lovewhitsundays,” she said.
“Even when it was being installed, I could hear people behind us saying ‘When it’s finished, let’s get a photograph in front of the sign!’
“That’s exactly what we wanted to hear.”
Whitsunday Regional Council endorsed the project and stated the sign would be a temporary feature and reviewed in 24 months.
The review will ensure the feature is used successfully, ongoing maintenance costs are kept low and the feature works in the proposed location.
Source: Whitsunday Times.
By Commissioner for Body Corporate and Community Management on April 10th, 2025 Living in a community titles scheme can come as a surprise to many new residents. It can take some time to adjust. Perhaps the most striking difference is the proximity to others in your scheme. Life in a body corporate … Read more
Nerida Conisbee Ray White Group Chief Economist After a remarkably swift recovery in January 2025, Australia’s property market faces several possible paths as global economic uncertainties continue to evolve. While structural factors like persistent housing undersupply create a solid foundation for long-term growth, various scenarios could play out over the … Read more