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Whitsunday Times and Whitsunday Coast Guardian general manager Steven Jacklin is here to help with a series of seminars at the Reef Gateway Hotel today.

“It’s been really well received by the business community,” Mr Jacklin said of the morning sessions.

“The businesses have said they’ve all taken something away from it, especially the points about cutting through the clutter and less being more.”

Gavin ‘Butto’ Butlin of the Airlie Beach Festival of Music said this was a message that him home.

“We put out an (advertisement) a while ago and we had too much information on the page,” he said.

“Less is better, so we took that away from it.”

Keeping up with a good mix of digital and print advertising also proved a popular talking point.

“Definitely focusing on the digital side of things is the way to go and also keeping up with the print,” Cherie Morel of Abell Point Marina said.

“Just trying to keep every touch point consistent.”

Mr Butlin agreed, saying “linking Facebook and Instagram” was something they would be working on.

Keith Forknall of Regional Insurance Brokers said the seminar gave him a new insight into creating advertisements.

“It was interesting to see where you should move your logo to get people to start looking at your ad,” he said.

It’s not too late to hear what Mr Jacklin has to say either, with two more sessions set for this afternoon.

“Come on down,” he said.

“We’ve got two more sessions at 2pm and 5.30pm at the Reef Gateway Hotel function room this afternoon.”

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