Sell with Confidence
Read More
News

State Government To Launch New Whitsundays Tourism Campaign

By Ray White Whitsunday

The Palaszczuk Government has announced stage two of the ‘Wonders of the Whitsundays tourism campaign’ will be launched in 2020 following the overwhelming success of the first stage of the initiative.

Tourism Industry Development Minister Kate Jones said phase two of the campaign would see the region’s new brand taken to market for the first time.

“Driving holiday bookings means supporting tourism jobs in the Whitsundays,” Ms Jones said.

“That’s why the government has invested in this campaign in partnership with Tourism Whitsundays and local businesses to help attract more tourists to the region.

“This is off the back of widespread publicity around the Intercontinental Hayman Island Resort and Daydream Island Resort re-openings.”

Ms Jones said the first phase of the campaign delivered more than 2000 holiday bookings and $3.53 million in sales to Whitsundays tourism operators during the three-month campaign period.

“The results of this campaign are a huge victory for the Whitsundays, which relies heavily on tourism,” she said.

“This campaign brought some of the region’s biggest operators together to promote the wonders of the region overall and drive benefits across the whole industry in the Whitsundays. Phase two will build on that momentum.”

Tourism Whitsundays Chief Executive Officer Tash Wheeler said the campaign was a great success.

“The collective group are all thrilled with the results this campaign has yielded not only in dollar value but also recognise the success this campaign has had in consumer awareness, not only for their individual brands but across The Whitsundays as a destination.

“It was also great to have some of the major operators in The Whitsundays working as a collective group. We hope these successful relationships can continue as opportunities arise in the future.”

Stage one of the Wonders of the Whitsundays campaign ran in the key markets of Sydney and Melbourne, as well as across Queensland, from June to August, and was a co-operative partnership between the Palaszczuk Government, Tourism Whitsundays, Cruise Whitsundays, Daydream Island Resort, Hamilton Island and InterContinental Hayman Island Resort.

Stage two will see more local businesses join the campaign, which will build on the awareness already generated through out-of-home advertising, social media, digital and search, as well as content partnerships with relevant travel brands.

Tourism is worth $671 million to the Whitsundays economy – almost a quarter of the region’s gross regional product – and support 6300 jobs, more than one-third of employment in the region.

Source: Tourism Whitsundays.

Up to Date

Latest News

  • Hollywood Movie To Be Filmed In Whitsundays

    Two leading Hollywood stars will be on location in the Whitsundays to shoot an upcoming romantic comedy in a much-needed boost for the tourism industry. Ticket to Paradise, starring Academy Award winners Julia Roberts and George Clooney, will be filmed in Australia’s very own tropical paradise – the Whitsundays. The … Read more

    Read Full Post

  • NEW FOODIE EVENT TO CHAMPION LOCAL PRODUCE IN PROSERPINE

    A new foodie event is getting off the ground in Proserpine to help residents access fresh produce from their own backyard and forge social connections. The couple behind Proserpine Health N Fitness, June Gobbos-Miller and Stephen Miller, decided to start a farmers market with the first instalment set to take … Read more

    Read Full Post