Prestige Specialist Opens Ray White Rural (Estates and Vineyards)

In an exciting move, luxury property specialist Noel Nicholson of Ray White Prestige in Palm Beach has launched a new business dedicated to rural estates and vineyards across New South Wales and New Zealand.

“I started this new arm of the business to focus on country estates, vineyards and horse studs. This is a unique concept and the reception so far has been very positive as there are many synergies between our high end residents in Palm Beach and Whale Beach. Many of my current clients have exclusive rural properties, or they want one,” Mr Nicholson said. 

“This is a transformative lifestyle ambition for many wealthy people to own their own vineyard or country estate. We are selling a way of life. Everyone wants a nice wine with their name on it or an expansive piece of land to call their own.”

“Our focus is on a certain prestigious level of property with bespoke marketing campaigns. Ray White Rural (Estates and Vineyards) is very much a countryside, inland or coastal, focused prestige brand. We are looking at the hottest emerging lifestyle trend; inspired lifestyle luxury property with a move to rural estates and equestrian properties.”

Mr Nicholson, a pilot, is used to flying to see clients in the Hunter Valley and north to Mudgee said this new venture builds on his skillset as a Chairman’s Elite sales performer.

Noel’s wife Susan Nicholson, an organisational psychologist and business manager at Ray White Prestige, will manage the Rural (Estates and Vineyards) business. It’s a family affair with Susan’s brother John Howard, a barrister with four decades of commercial law experience in Asia Pacific, on board to close deals and get the job done.

“I know many clients who would like to acquire a vineyard in the Hunter Valley as an example and together we can leverage the size and scale of the Ray White network but remain boutique and small and targeted in our approach. We are a family business and together our potential is limitless.”

Ray White New South Wales CEO Tim Snell said Noel Nicholson and his team have seen an opportunity and chased it.

Stephen Nell, Managing Director for Ray White Rural and Livestock said: “We are delighted to partner with Noel and Susan to see this new business come to light. They are the right people for this opportunity. They are a wonderful family business working inside our greater family business at Ray White.”