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Flying the flag for the Whitsundays across Europe

By Mark Beale

WHITSUNDAY tourism businesses hit the streets of continental Europe this week to fly the flag for our region as part of the Queensland on Tour in Europe trade mission.

Representatives from at Hotel Group, Coral Sea Resort, Cruise Whitsundays, Hamilton Island, One&Only Hayman Island and WMDL joined 44 other Queensland tourism businesses to showcase Queensland’s visitor experiences.

Whitsunday Marketing and Development Limited Chief Executive Officer Danial Rochford said the tourism delegation was visiting key international markets to promote the Whitsundays as Australia’s premier holiday destination.

“The aim is to further our region’s relationships with influential travel trade representatives and to engage them through a series of training sessions, product updates and social functions,” he said.

“Queensland on Tour is a well-known trade mission organised by Tourism and Events Queensland to grow business, provide training and increase awareness of the visitor experiences of our state.

“After a sensational start with a workshop at STA Travel in Hamburg, the group went on through Switzerland and will continue throughout Europe to connect with travel trade in the UK, Germany and the Netherlands.”

Coral Sea Resort General Manager Greg Waites, who is currently on tour in Europe, said the feedback from European tourism agencies had been “very, very positive.”

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