The Whitsundays will be showcased to a potential 170,000 Chinese visitors over the next four years following a partnership that has resulted in four new direct flights a week from Beijing to Brisbane.
A consortium consisting of Tourism Whitsundays, Brisbane Airport, the Queensland Government, Tourism and Events Queensland, Tourism Australia, Gold Coast Tourism and Brisbane Marketing have collectively worked to secure the Air China flights.
Tourism Minister Kate Jones welcomed the flights as the first flight touched down in Brisbane this week, saying securing flights from one of the most populated cities in the world was a huge win for Queensland.
“This direct route will provide a major boost to our tourism industry and support jobs,” she said.
“The flight, operating four times a week, will open up new opportunities to tap into Queensland’s largest international market by giving travellers more choice to pick Brisbane as their primary gateway to Australia. Easy access to other world-class tourist attractions in places like the Gold Coast and the Whitsundays is undoubtedly another selling point.”
Tourism Whitsundays CEO Craig Turner said joining the consortium had been part of the organisation’s strategy to capitalise on the growing premium Chinese leisure market.
“The arrival today of the first direct flight from Beijing to Brisbane begins a new chapter of connectivity for the Whitsundays,” he said.
“The Whitsundays is the only Great Barrier Reef destination being offered within the consortium that has brought these flights to Brisbane.
“There’s an opportunity for Tourism Whitsundays to work with industry operators who want to get into the Chinese market. The consortium, and the resources within it, will allow the development of Chinese-ready product into the future.”
Yesterday a delegation of key Air China executives and top Chinese travel company executives flew from Brisbane to the Whitsundays for a two-day famil in the region, hosted by Tourism Whitsundays.
Source: cimmagazine.com
By Sebastian Holloman 26 November 2024 | Article Credit After months of delays and uncertainty, the Labor government’s shared equity scheme has successfully passed through the Senate. Following the Greens’ reversal of its party stance and subsequent support for the Help to Buy and Build to Rent housing bills, the Help to Buy … Read more
Nerida Conisbee Ray White Group Chief Economist The Australian housing market is showing clear signs of moderation as 2024 draws to a close, with the national house price median reaching $898,745, up 7.7 per cent annually but with monthly gains easing to 0.4 per cent. This deceleration in price growth reflects … Read more