Sell with Confidence
Read More
News

Chinese Opportunity For Whitsundays Following New Flights

By Ray White Whitsunday

The Whitsundays will be showcased to a potential 170,000 Chinese visitors over the next four years following a partnership that has resulted in four new direct flights a week from Beijing to Brisbane.

Four new direct flights a week from Beijing to Brisbane set to open up the region to Chinese visitors

A consortium consisting of Tourism Whitsundays, Brisbane Airport, the Queensland Government, Tourism and Events Queensland, Tourism Australia, Gold Coast Tourism and Brisbane Marketing have collectively worked to secure the Air China flights.

Tourism Minister Kate Jones welcomed the flights as the first flight touched down in Brisbane this week, saying securing flights from one of the most populated cities in the world was a huge win for Queensland.

“This direct route will provide a major boost to our tourism industry and support jobs,” she said.

“The flight, operating four times a week, will open up new opportunities to tap into Queensland’s largest international market by giving travellers more choice to pick Brisbane as their primary gateway to Australia. Easy access to other world-class tourist attractions in places like the Gold Coast and the Whitsundays is undoubtedly another selling point.”

Tourism Whitsundays CEO Craig Turner said joining the consortium had been part of the organisation’s strategy to capitalise on the growing premium Chinese leisure market.

“The arrival today of the first direct flight from Beijing to Brisbane begins a new chapter of connectivity for the Whitsundays,” he said.

“The Whitsundays is the only Great Barrier Reef destination being offered within the consortium that has brought these flights to Brisbane.

“There’s an opportunity for Tourism Whitsundays to work with industry operators who want to get into the Chinese market. The consortium, and the resources within it, will allow the development of Chinese-ready product into the future.”

Yesterday a delegation of key Air China executives and top Chinese travel company executives flew from Brisbane to the Whitsundays for a two-day famil in the region, hosted by Tourism Whitsundays.

Source: cimmagazine.com

Up to Date

Latest News

  • What suburbs are seeing the most luxury home growth?

    Nerida Conisbee Ray White Group Chief Economist When it comes to Australia’s most expensive locations, the old money suburbs aren’t budging. Bellevue Hill, Point Piper and Rose Bay continue to top the list of most expensive suburbs for luxury homes in Australia. The top 10 per cent of these markets … Read more

    Read Full Post

  • Rising uncertainty impacting 2025 rate cuts

    Inflation is now within the Reserve Bank of Australia’s target range, coming in at 2.8 per cent for the September quarter and 2.1 per cent for October. Despite this, the RBA remained on hold today. The hold is disappointing but reflects the relative strength of our economy, particularly compared to … Read more

    Read Full Post