Unrestricted Travel To Commence Between Australia And New Zealand

As the first international market to re-open, TEQ has marketing ready to go to keep Queensland top of mind in New Zealand and drive conversion, in what will undoubtedly be a competitive market. Marketing for Queensland will be delivered in phases:

Phase one: Travel bubble announcement

An inspirational video (see above) has gone live on social media this afternoon, encouraging New Zealanders to start planning their Queensland holiday. PR efforts, as well as existing trade partnerships, are also ramping up.

Phase two: Lead-up to bubble open

Existing ‘always-on’ marketing activity will start to evolve, with messaging aimed at ensuring Queensland is top of the consideration list for Kiwis come April 19. We will highlight new and exciting experiences on offer in Queensland, as well as those experiences we know New Zealanders have been missing. This phase will also provide reassurance around the accessibility and safety of travel to Queensland.

Phase three: Bubble open

New Zealanders will be told they are ‘Good to Go’ to Queensland through an integrated paid media campaign that incorporates reverse co-op messaging, as well as multiple trade and airline partnership campaigns.